Contour is First in U.S. to Suggest Shows, Movies for Individuals Across TV, Tablet,DVRAtlanta – Today, Cox Communications introduced Contour, a new video experience that could eliminateaimless channel surfing and solve the chronic problem of what to watch. Contour connects viewers tothe things they care about by integrating personal recommendations into an intuitive new guide, atablet app that serves up relevant content to viewers at home or on-the-go and the only DVR in thecountry that can record 6 shows at once.
“With Contour we are forging new ground when it comes to delivering a true, personalized TVexperience,” said Mark Greatrex, senior vice president, chief marketing and sales officer. “Contourbrings to life all the features our customers tell us they want from individual viewing recommendationsthat are based on their past preferences to a robust library of VOD offerings and enhanced DVRcapabilities – all accessible on multiple devices via an effortless guide.”A recent study of consumer preferences found that Cox video customers spent almost 60 percent oftheir viewing time on “convenience” television rather than live TV.
Over half of respondents said theyuse streaming video players, and usage is both increasing and extending beyond the primary TV set.Contour provides a video experience that is uniquely relevant to individual consumers, personallyshaping to their interests and preferences. Initially available on the iPad, users are able to create apersonal playlist with their favorite shows that they can access whenever they want. In addition to usingthe interface to discover content, users can set DVR recordings from their iPad as well as start viewingshows on the iPad and continue watching on TV with just a touch. App users will see three panels: “live”featuring more than 90 national cable channels; “on demand” initially featuring tens of thousands oftitles, with new titles added each month; “my library” featuring a watch list of selected content andaccess to individual TV network apps like HBO Go and WatchDisney.Contour app features:
A second screen personal video experience with the ability to search for live or on-demandcontent with a simple, intuitive swipe
Access to over 90 national cable channels of live TV
Thousands of video on demand selectionsContour guide features:
An advanced user guide that recognizes up to 8 unique user profiles recommending differentshows for each user Offers personal recommendations based on specific shows each person watches and likesRecord 6 DVR features:
The only DVR in the U.S. that records 6 shows at once 2 terabytes of storage with capacity to store up to 300 hours HD shows and 1,000 hours SDshowsCox partnered with its brand and media agencies, Doner and MediaVest respectively, to create acampaign and introduce the new Contour offering as “TV just for me”.
Periscope developed creativeassets for the company’s retail stores as well as other social and digital components, including amicrosite at www.cox.com/contour. DraftFCB worked to develop multiple components of the socialmedia engagement strategy. Contour will be available for no charge in Apple’s App Store on August 5,2013.About Cox CommunicationsCox Communications is a broadband communications and entertainment company, providing advanceddigital video, Internet and telephone services over its own nationwide IP network. The third-largest U.S.cable TV company, Cox serves approximately 6 million residences and businesses. Cox Business is afacilities-based provider of voice, video and data solutions for commercial customers, and Cox Media is afull-service provider of national and local cable spot and new media advertising.Cox is known for its pioneering efforts in cable telephone and commercial services, industry-leadingcustomer care and its outstanding workplaces. For seven years, Cox has been recognized as the topoperator for women by Women in Cable Telecommunications; for seven years, Cox has ranked amongDiversityInc’s Top 50 Companies for Diversity. More information about Cox Communications, a whollyowned subsidiary of Cox Enterprises, is available at www.cox.comand www.coxmedia.com.